After ascertaining culture fit, the second component, ‘Capability’, comes into play. An organization can be an inspired failure if its ambitions exceed its capability; this component focuses on the talent required to attain inspired success.
Extraordinary talent can still fail if leadership does not structure and focus it appropriately, enabling talent to deliver what the customer truly wants. This is why the third component is focused on the organizational context through which strategy must be executed.
To maximize performance, Culture, Capability and Context must perfectly align, or, ‘Fit’. Like a strand of DNA, degrees of ‘Fit’ are reflected in companies’ Engagement scores, which mirror the emotional and cognitive attachment of people to their work. Engagement is the essential element that gives work meaning.