We are a $30B IT Services Company participating in a global alliance with a $74B software company that was not performing as expected. Realizing we both have strong, differing cultures, we called on in3 to make the alliance work better.  in3 mapped our current and desired culture, creating spatial profiles of how they were alike and different in the different global geographies in which the alliance operated.  Findings revealed that while our cultures were different, our leadership agreed on what type of culture the alliance should have and our top players did, in fact, fit that desired culture. The players who did not fit the alliance’s culture were the people stalling results.  We were shocked to discover that our top performers fit our desired culture while the poor performers did not.  Through this culture study, we learned where to focus our attention.

-Director, Global Alliances